MTN
MTN Group has appointed M&C Saatchi Abel and Group of Companies, a pan-African marketing services firm, as its new marketing services partner across all MTN Group operating companies, effective January 1, 2025.
The telecom giant said in a statement that the partnership underscores its ongoing commitment to pioneering innovative and impactful marketing strategies across our diverse markets.
M&C Saatchi Abel was selected following a meticulous process for their expertise in fostering growth and enhancing brand value for multinational corporations, the operator revealed.
It added that the company’s proficiency in digital transformation and customer engagement strategies perfectly aligned with MTN Group’s forward-looking vision.
MTN Group Marketing Executive Bernice Samuels, remarked, “We look forward to commencing this new chapter with M&C Saatchi Abel and their Group of Companies.
“Their progressive perspective and achievements in the marketing domain are precisely what MTN requires to elevate our brand. We believe this partnership will not only redefine our brand presence but also enrich the experiences of our customers globally.”
The Group CEO of M&C Saatchi Abel and Group of Companies, Jacques Burger, noted, “It is a great honour to partner with MTN Group, a distinguished leader in the telecommunications arena.
“We are dedicated to applying our comprehensive industry insights and cutting-edge marketing strategies to support MTN’s growth ambitions and boost customer satisfaction. We are eager to achieve remarkable milestones together in the industry,” he stated.